Packaged foods using cartoon characters to encourage us to buy them...

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I have attached a very interesting article regarding food manufacturers using cartoon characters to persuade us to buy their products.

This subject is a hot topic in the media at present

What are your thoughts about this article?

(we will looking over this article in class today)

Have you ever pleaded with your parents to buy you foods that have displayed your favourite cartoon character or super hero on the product?


I am sure you have, this is why this kind of advertising works.
It is sometimes referred to as "Bait Advertising"

Click Here to view the latest story for the daily telegraph.
It is exactly what we have been discussing in class ...

As a homework task, (with your parents help using suitable and safe websites) Can you send me any links for any other similar articles, I'd love to take a look.

We can take a look and discuss them in class later in the week.

Thanks!